Optimize Your Website for Trust & Bookings
Choose your level of depth.
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Find out where visitors experience friction on your website and how to improve it.
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Most clinic websites convert only a small percentage of visitors into bookings, typically around 2–5%.
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The reasons are almost always identifiable and fixable.
Homepage Trust Fix
Your homepage has seconds to earn trust. Let's make sure it does.
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Most clinic websites lose potential patients before they ever reach the booking page. This service identifies the exact trust and conversion issues on your homepage and tells you precisely how to fix them.
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What's included:
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5–7 prioritised trust and conversion issues identified
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Clear explanation of why each issue is costing you bookings
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Specific, actionable fix for every issue
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Delivered as an annotated PDF within 72 hours
Who this is for: Clinics who want fast clarity and immediate improvements without committing to a full audit.
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Price: £450 Payment is made upfront via Stripe. Your audit begins within 24 hours of payment.
Booking Conversion Audit
Find out exactly where your website is losing patients and how to fix it.
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A deep, structured review of your entire website and patient journey.
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What's included:
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Full website and journey analysis
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Prioritised list of conversion improvements
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Clear explanations of trust gaps and friction points
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Annotated PDF report you can act on immediately
Who this is for: Clinics that want a complete, evidence-based optimisation plan and are ready to act on it.
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Outcome: A website that actively guides visitors from first impression to enquiry or booking.
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Price: £1,200
This service is offered to a limited number of clinics each month to ensure quality. Applications are reviewed within 48 hours.
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Deep Insights
Understand exactly how your ideal patients think, feel, and decide.
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This is the deepest level of insight available. Rather than analysing your website alone, we go directly to your potential patients, speaking with them, and testing your site to uncover the real psychology behind their booking decisions.
What's included:
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Qualitative research with real potential patients in your target audience
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Behavioural analysis of how they experience your website
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Decision psychology specific to your clinic type and treatments
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Full findings report with prioritised recommendations
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Strategic roadmap for long-term conversion improvement
Who this is for: Clinics investing in long-term growth who want to understand their patients at a deeper level, not just fix what's broken, but build a website experience that consistently converts.
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Price: From £1,800 (scoped to your goals — discussed on a call).
Not sure which is right for you?
Start with the Homepage Trust Fix. Most clinics find their biggest wins within the first five issues.