Stop Losing Bookings & Revenue to Hidden Conversion Leaks
Combining years of research in consumer psychology, marketing strategy, and user experience, I analyse your website through a trust‑building lens and deliver practical, high‑impact recommendations that improve conversions.
-
Reduce friction that blocks conversions and frustrates users
-
Strengthen trust and credibility signals that make your brand feel premium
-
Help users make clear, confident decisions that drive action
MSc Consumer Psychology,
BA (Hons) 1st Marketing,
IBM UX/UI Design
Miroslava Sakacova
Insights
These are short breakdowns showing how clinic websites are experienced from a customer's perspective, and where trust, clarity, or confidence starts to drop.
They reflect how I review websites in practice, focusing on the points where users hesitate or drop off.
Example analysis only, no affiliation with the clinic shown.
Your Website Is Where the Decision Is Made
Choosing a clinic is a deeply personal decision.
Research shows patients spend an average of 3 hours weighing their options before booking.
What makes them choose one clinic over another isn't always the best price or the most treatments.
It's the clinic that made them feel safe, understood, and confident enough to take the next step.
The Trust & Conversion System™
Trust & Conversion Review™
A deep, psychology‑driven review of your website and booking flow with clear, prioritised fixes to increase trust and conversions.
Clear, actionable website insights
No vague recommendations, only practical improvements you can implement immediately.
If something isn’t clear, I’ll refine it with you until it is
FAQ
How do I know this will actually improve bookings?
I focus on identifying where potential patients hesitate, lose confidence, or drop off before booking. These are often small but critical points in the journey that influence whether someone follows through or leaves. While results depend on implementation, the recommendations are based on well-established UX and behavioural principles that shape how people make decisions and form trust online.
Do you need access to my website?
No. All insights are based on how visitors experience your website externally, which is where most conversion issues occur.
How is this different from a typical UX audit?
This goes further by identifying where potential patients hesitate, lose confidence, or decide not to book. It looks at your website through the lens of real decision-making, combining UX, trust signals, and behavioural psychology to pinpoint what actually influences booking behaviour.
Is this suitable if my website doesn't get much traffic?
Yes. The focus is on improving how visitors experience your website and make decisions, so that when traffic increases, your site is ready to convert effectively.
"You've got to start with the customer experience and work back toward the technology - not the other way around."
Steve Jobs